Smokers, tobacco companies, and existing vapers are watching the vaping industry closely. They know that big changes are set to come once the FDA makes their ruling about e cigs and e liquids. As in any leisure industry, trends have started to appear. Vaping mods are like fashion accessories in a sense: you see it in the way a type or brand of mod or e liquid will gain momentum for a while before being replaced by a new trend.
Today’s trendy e cig is anything with “VW” on it. Variable Watt mods are hot commodities. It seemed at first that only going higher would ensure the success of a device.
Innovators are pushing for devices to reach 200W and zero resistance and have already popularized the 150W, 0.2-ohm combination, thanks to Sigelei and Pioneer4You.
What consumers have also seen is that most vapers have no interest in cloud chasing to that extent. They want big, warm clouds of vapor and great flavor more than they wish to create competitive volumes of vapor.
Personal experience is everything, so watts up to 30 are ample for their needs. That’s why something like the new Innokin iTaste MVP 3.0 will succeed. It gives customers what they want for an affordable price.
Design style also matters to consumers. They like models for the way they look, not just performance. A stylish Vox 50 from VaporFi with its blend of squared and rounded edges will continue to be popular even when there are 200W mods around: it’s nicer to look at than a straight box. Bright colors and unusual shapes are going to win consumer attention as much as power.
Another thing that is set to change is the way consumers shop for e liquid. They have been trained to look for certain features in their e liquid pertaining to safety standards.
Expectations are increasing and that’s a good thing. The whole business is still new enough that vapologists (like cocktail mixologists for e liquid) have a lot of room to learn, grow, and improve.
For instance, they are looking at adequate safety standards for the environment they blend liquids in. Many companies literally run out of a back room. The gear worn by people mixing propylene glycol, vegetable glycerin, nicotine, and flavoring might be fine in a kitchen but is not good enough for e liquid.
Consumers should be unafraid to ask if juice is blended in a lab with HEPA filters using USA-made ingredients of USP-grade quality. But customers won’t have to ask for much longer. Industry standards will be set in place and companies will probably not only have to comply with them but also publish their practices.
The latest e juice trend is for established brands to introduce high-vegetable glycerin liquids or “dripping” juices. VaporFi just launched their Artisan series just as an example. It would come as no surprise if V2 Cigs, Halo, and others did the same thing.
A number of companies already provided the option to ask for a particular blend of e liquid along with other customization features, but in the past that was because some customers were either sensitive to propylene glycol or objected to it. Now they are choosing vegetable glycerin because there are tanks capable of handling its viscosity and high-watt box mods make bigger clouds from this type of e liquid.
Natural juices and vitamin juices are also starting to pique interest among consumers. Vapers were once happy just to get off of tobacco, but now they know there are more choices available such as natural and organic flavorings.
A few companies are even blending energizing, sleep-enhancing, or relaxing herbal ingredients into their e liquids. Time will tell if customers buy into these healthier alternatives.